Authentic fits. Real culture. Streetwear you can trust.

Deen & Dime is more than just a store, it’s a movement. Born in the UK, we blend urban street-wear with authenticity, culture, and style.

We specialise in 100% authentic sneakers from brands like Nike and Adidas, plus hoodies, tees, and accessories that reflect real street energy.

Air Jordan 1 Mid 'Chicago Black Toe' sneakers in black, white, and red with high-top design and Nike Swoosh
Air Jordan 1 Mid 'Chicago Black Toe' sneakers in black, white, and red with high-top design and Nike Swoosh
Who We Are
Why We Started

Our founder, Rachid, started Deen & Dime after seeing too many fake or overpriced sneakers flooding the UK market. We believe people deserve authenticity, fair pricing, and a brand that respects your values.

Our Mission

To provide legit heat without the hype. Fast UK shipping, real drops, and a brand you can trust.

Join the Movement

Whether you’re repping streetwear, chasing grails, or just want to look fresh — Deen & Dime’s got you covered.

Underground Flavor

Pieces for those who let their style do the talking—no shout needed.

Nike Air Max 90 sneakers in Black, Pewter Gray, and University Red colorway with visible Air cushioning
Nike Air Max 90 sneakers in Black, Pewter Gray, and University Red colorway with visible Air cushioning
Nike Air Max 1 'London' sneaker in Urban Grey with Sail midsole, gum outsole, and deconstructed Swoosh design
Nike Air Max 1 'London' sneaker in Urban Grey with Sail midsole, gum outsole, and deconstructed Swoosh design
Nike Air Force 1 Low x Carhartt WIP collaboration sneaker in Ale Brown with rugged canvas upper and gum outsole
Nike Air Force 1 Low x Carhartt WIP collaboration sneaker in Ale Brown with rugged canvas upper and gum outsole
Nike Air Max 90 SP 'Reverse Duck Camo' (2020) sneaker in brown camo print with orange accents and retro trail-inspired design
Nike Air Max 90 SP 'Reverse Duck Camo' (2020) sneaker in brown camo print with orange accents and retro trail-inspired design
Nike Air Max 90 SP 'Reverse Duck Camo' (2020) sneaker in brown camo print with orange accents and retro trail-inspired design